12 may 2015
ALFARDAN AUTOMOBILES BRINGS FUN TO QATAR WITH #YOURMINIHOME.
MINI 5-Door Hatch showcases life-changing technologies with MINI Connected.
Doha, Qatar: Continuing on its success from its launch at the Yalla MINI roadshow last year, the MINI 5-Door Hatch has made another appearance in Qatar. The newly launched model was used in typical MINI fashion, with a new fun and intuitive display called Your MINI Home to showcase the new MINI connected features in a relaxed environment.
Turning heads in the Qatar, Alfardan Automobiles displayed the iconic MINI 5-Door Hatch at the Ezdan Mall in Doha this weekend, bringing MINI fans closer to the British brand in a cool lounge area. The new and unique concept enabled customers to engage with MINI’s world of comfort with MINI Connected, an entirely innovative spectrum of in-car infotainment, communication and online functions. Visitors were also able to understand how the new levels of comfort, safety and intuitive control could transform their MINI experience.
Ihab Allam, General Manager of Alfardan Automobiles, commented: “MINI has enjoyed unprecedented growth and a large following in Qatar.
#YourMINIHome is a great concept and one that has been a huge success in Doha. Providing a great platform for visitors to come and enjoy the world of MINI in a fun and interactive way, displaying all of the technologies each MINI has to offer. The MINI 5-door Hatch and the MINI 3-door Hatch was the perfect model to display all the exciting features to the stand visitors at the mall.”
The #YourMINIHome lounge activation saw over hundreds visitors engaging with MINI and its range of MINI Connected features that deliver new levels of connectivity – from Web Radio, Twitter and News, Dynamic Music and more. The lounge also included the MINI John Cooper Works body kit accessories as well as a variety of MINI lifestyle items.
MINI has enjoyed excpetional sales growth in the first three months of 2015, achiving a 6% sales growth compared to the same period in 2014. Both the MINI 3-Door Hatch and MINI 5-Door Hatch claimed the top spots for MINI sales.